Network Ten starts TV everywhere rollout
Louise Duffy | 30-09-2013
Australia's Network Ten has launched a new and improved website and app – tenplay – as the first phase of its TV everywhere strategy.
tenplay is launching on web, on mobile, on tablets and via game consoles and smart TVs. The tenplay app is available now on Apple iOS and Sony Bravia, and the Android version will be available later this year. tenplay will also be deployed on hybrid broadcast broadband TV (HbbTV) at a later date.
Network Ten chief digital officer, Rebekah Horne, said: “tenplay is the next stage in Network Ten’s digital evolution.
“It represents a true transition from linear broadcasting to a consumer content experience that is multi-screen and multi-platform, giving people access to Network Ten’s content anytime, anywhere and on any device.
“tenplay extends the traditional television watching experience by offering personalised, cross-platform content delivery, designed with the user experience as the top priority.
“tenplay offers engaging, rich content experiences for consumers and advertisers alike. It is the perfect catch-up platform, giving people a way to always be just in time to access our content on whatever device they want to use, wherever and whenever they choose.”
To celebrate the launch of tenplay, the first episode of the highly anticipated third season of Homeland will be available for streaming this afternoon, just 15 minutes after it goes to air in the United States. The episode will debut on Ten at 8.30pm tonight.