Prime Media expands cable advertising reach with SELCO

Michelle Clancy | 30-09-2013

Prime Media has announced the continued expansion of its cable advertising footprint in the northeast United States through its partnership with municipally operated Shrewsbury Electric and Cable Operations (SELCO), in Shrewsbury, Massachusetts.

Prime Media currently represents BELD, Braintree Electric Light Department and Norwood Light Broadband. The addition of SELCO's subscribers to Prime Media's super zone in the Boston DMA creates a one-click solution for advertisers looking to easily capture a larger market share.

Since 1983, SELCO has operated the town of Shrewsbury's cable television system and was the very first cable system in Massachusetts to offer high definition programming.