BBC reveals drama premieres on iPlayer
Editor | 30-09-2013
The BBC has accelerated its digital content strategy by premiering documentaries on the iPlayer catch-up and video-on-demand (VOD) platform before they are screened on their commissioning channel.
Part of the Modern Outlaws Season on BBC Four's Storyville documentary series the documentaries — Pussy Riot: A Punk Prayer, Smash And Grab: The Story Of The Pink Panthers and The Great Hip-Hop Hoax — will each premiere on BBC iPlayer on 12 October and subsequently broadcast on BBC Four nine days later.
The digital first offerings form part of the BBC's trial to premiere up to 40 hours of programmes across the iPlayer. Each of the Storyville documentaries in the Modern Outlaws Season are said to feature unprecedented material such as never-before-seen footage of the Pussy Riot trial, the first televised interviews with members of the Pink Panthers and exclusive interviews with hip-hop duo Silibil N' Brains.
Commenting on the strategic nature of the move, Nick Fraser, series editor, Storyville, said: "This is a bold experiment. Storyville has been doing very well on BBC iPlayer and we want to see how our films do when they are premiered there. It's another step on the way to making documentaries freely available in any medium through the BBC."
Added head of TV content, BBC iPlayer, Victoria Jaye: "By network premiering these three powerful Storyville films on BBC iPlayer and featuring them as a single Modern Outlaws Season, we want to increase their exposure and attract audiences who might miss them in the schedule ... we're excited to see how the audience respond to us more creatively harnessing BBC iPlayer to complement how they discover our programmes."