euronews fastens on smartclip to boost multiscreen monetisation

Parent Category: News | 30-09-2013

The euronews multiplatform and multilingual European news channel has struck an exclusive global partnership with smartclip to monetise its recently-launched video content across the online video, mobile and connected TV applications.

euronews claims to be Europe's most-watched news channel, available 24 hours a day in 13 language services and currently watched in 400 million homes in 155 countries. For its part, smartclip has recently inked deals with Philips, Samsung and LG, allowing the multiscreen advertising platform to grow its reach for advertisers. Under the terms of the arrangement with euronews, the multiscreen video and brand advertising platform will deliver advertisements for the news organisation in Europe, Australia, Canada and the US as it expands its multichannel presence.

smartclip believes that the partnership will enable euronews to maximise its rich media content through advertising, and allow brands to interact with consumers across numerous devices, reaching them whenever and wherever they are with engaging and rich content. "As we add more and more rich media content to our news channel, it is important that we adapt our advertising formats," said euronews managing director Olivier de Montchenu. "We have partnered with smartclip due to the global reach of its community and the fact that with its advertising solutions, our viewers will be able to receive meaningful ads for them."

Added Jean-Pierre Fumagalli, CEO at smartclip: "We are excited to be working with euronews across the world, helping advertisers to realise the value of engaging online video advertising on the channel. This partnership continues to expand our inventory across different devices and applications and tap into the consumer appetite for online news."