BRB to exclusively distribute The Hive in Spain and Portugal
Juan Fernandez Gonzalez | 30-09-2013
BRB Internacional is to distribute the pre-schooler hit The Hive in Spain and Portugal.
The 78-episode series, which is globally represented by Space Enterprises, is achieving worldwide success. The show was also popular with Spanish audiences when some parts of the series were broadcast on Disney Junior.
But from now on, BRB, which is also producing children's shows such as Invizimals, will be acting as an exclusive agent for the Iberian Peninsula.
The Hive targets pre-schoolers and aims to help them understand daily life in a simple and positive way, with a very colourful style. As with many of the latest successes on children's TV, the brand is supported all around the world by different partners for different platforms. Mookie is in charge of toys, Leap Frog is responsible for educational games, Avanquest for videogames, Igloo for books, and Ravensburger for puzzles.
Disney Junior broadcasts The Hive in over 150 countries and it has a wide range of broadcasting platforms, such as ITV1 in the UK, ABC in Australia and YLE in Finland.
"We are confident that it's going to be a big success in Spain, as well as Portugal where it premieres next year," said Javier Biern, director of licensing at BRB. "The ratings remain strong everywhere, so we look forward to opening up our licensing programme in Spain and Portugal, and also hope to see a terrestrial partner come on board soon," added Mark Hurry from Space Enterprises.