Nat Geo People to replace Adventure
September 30, 2013 15.21 Europe/London By Robert Briel
Nat Geo in Oost GroningenNational Geographic Channels International (NGCI) has announced the launch of a new channel, Nat Geo People.
Nat Geo People is scheduled to launch early next year in 50 countries and replaces Nat Geo Adventure in markets where Nat Geo Adventure currently broadcasts. The network will be available in HD and both linear and non-linear formats across Europe, Middle East and Asia-Pacific.
The new channel will offer “unfiltered, intimate access to the true, amazing and inspiring stories of real people all over the world.” Nat Geo People will feature stories of notable individuals and fascinating subcultures found across the globe through programmes such as David Rocco’s Dolce Vita, Food Lover’s Guide To The Planet, Ladyboys, Don’t Tell My Mother and Hook, Line & Sisters.
“National Geographic has covered stories of people from around the world for 125 years, and the international launch of Nat Geo People is a natural, strategic extension for NGCI, offering an exciting new way to deliver this kind of content with heart and impact”, said Ward Platt, CEO of NGCI.
“Nat Geo People will bring viewers emotional and entertaining true stories of real people; think of it as Real TV as opposed to Reality TV. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures”, added Hamish Mykura, NGCI’s EVP and head of international content.
“Nat Geo’s female viewers enjoy shows about people and cultures and we wanted to give those stories a home”.
Nat Geo People’s content and programming strategy will be overseen by NGCI’s global content hub team based in London under the leadership of Mykura with significant input from programming teams in local markets.