Zee launches Film Hindi channel across MENA

Rebecca Hawkes | 01-10-2013

A new Indian movie channel is being launched for Middle East and North African (MENA) television audiences by Zee Entertainment Enterprises on 1 October.

Transmitted from Dubai and available via the Arabsat Badr4 satellite, the channel will cater to cinephiles that hanker for classic Indian cinema. Its repertoire of 500 films features stars such as Raj Kapoor and Amitabh Bachchan, and provides up to 1,500 hours of entertainment for viewers each year.

“Since its inception, Zee has worked towards widening the reach of Indian cinema to audiences across the world. We started Zee Aflam five years ago to reintroduce Bollywood to the Arab world. The acceptance from the viewers has led to a huge growth of the genre itself,” said Mukund Cairae, CEO for the Middle East, North Africa & Pakistan, Zee Entertainment Enterprise LLC.

“The launch of Film Hindi is a testament to our efforts to continue to bridge and unify audiences in the Middle East, by building on the similarities with the Indian Subcontinent. Film Hindi will cater to admirers of Indian cinema, widening their horizons from just Bollywood to other facets of the industry. Between Zee Aflam and Film Hindi, we will offer a variety of movies between Bollywood and Indian Cinema.”

Future plans for Film Hindi include the creation of original content, according to Zee.