FOX channel in 200 million homes
October 2, 2013 09.19 Europe/London By Julian Clover
FOX entertainment channel can now be received in 200 million homes across the globe, according to figures released by the broadcaster.
Close to two-thirds of the homes are outside of the United States. The milestone has been reached through the rebranding of existing channels and new launches in what are seen as key markets.
“FOX is one of the best recognised, most highly valued brand names in the entire media world. Channel brands really does have meaning to worldwide audiences,” said FIC CEO Hernan Lopez. “Not only did we increase our total number of homes beyond 200 million in the past year, but our ratings increased on every FOX channel FIC operates. FOX is a name that in synonymous with entertainment in every part of the world.”
The FOX expansion in Europe in the last year included a launch in The Netherlands, and rebrands in the UK, Norway, Russia, Greece and the Balkans. The new FOX UK already ranks as the number 4 pay-TV channel in primetime.