oOh Media lands Adelaide Airport contract

Louise Duffy | 03-10-2013

oOh! Media has won the long-term contract for signage within Adelaide Airport Domestic and International terminals and roads within the precinct.

It will invest more than AUD$2.2 million to upgrade the airport precinct with new HD internal and external sites. The company's entire airport advertising portfolio is being transformed from September with work expected to be finished by the end of the year.
oOh!'s group director - Fly, Robbie Dery, said the agreement with Adelaide Airport would see the integration of digital media into the passenger experience throughout the airport, to allow deeper engagement and to keep pace with the continued passenger growth.
“Travellers will be able to use their mobile devices to engage with advertisements to access richer content, obtain special deals and make the most of their time,” he added.
“With more than 120 million passengers moving through oOh!’s Australian and New Zealand airport network annually, the transformation of Adelaide Airport is crucial in allowing advertisers to reach this growing audience with the highest quality digital advertising assets.”
CEO of Adelaide Airport Mark Young said: “Adelaide Airport was looking for an experienced partner like oOh! who has a demonstrated track record of delivering media innovation, enhancing the passenger experience and creating revenue growth in a premium airport environment.”
The contract extends an 11-year relationship between Adelaide Airport and the oOh! Fly team.