Sky enhances content search
Editor | 03-10-2013
More options to view theoretically means more complexity for customers finding content, and to address this key service issue Sky has updated the discover capability on its popular Sky+HD box.
Rolled out to customers over the coming months, the new search function is designed to make it easier for customers to find their favourite shows, allowing them to search by title, actor, event, channel, sport or key word.
The updated search function, already available on the pay-TV giant's Sky+ app, uses technology that collates results based on real-time searches and is claimed to be able to allow customers to expect the most recent and on-trend suggestions at the top of their searches.
Suggestions are automatically generated as customers type, reducing the time taken to find what they are looking for, and the technology aims to get the correct suggestion within typing three characters, 70% of the time. The technology is said to allow customers to only have to search for the first part of the title, an acronym, sport, event or who was in it.
Results are derived from both on-demand and live TV, meaning customers can watch the latest episodes immediately using on-demand, record the programme to watch later with Sky+ or get straight into the action if it's a live event.
"We know that Sky+ is used by customers millions of times a day to record anything and everything," commented Luke Bradley-Jones, brand director, TV products. With hundreds of TV channels ... catch-up TV ...a growing collection of TV box sets and thousands of movies to rent from Sky Store, we know it can sometimes be hard to find exactly what you're looking for. Our new Search means you can find just what you want."