Sonic the Hedgehog speeds back to TV with CGI animated series

Michelle Clancy | 03-10-2013

Sonic the Hedgehog, the iconic video game character who has brought his trademark speed and attitude to four TV series and more than 70 video games, is returning to television in his first ever CG animated series in fall 2014, dubbed Sonic Boom.

The comedy series is aimed at children aged 6-11 and will debut first on Cartoon Network in the US before going on to CANAL J and GULLI in France. A global rollout is expected to follow.
The initial order of 52 x 11' episodes is co-produced by SEGA of America Inc and Genao Productions.
Sonic Boom is a character-driven comedy that leaves a trail of robot wreckage in its smouldering wake. The series centres on Sonic, his best friend and sidekick, Tails, their never-ending search for adventure, and their battles with Sonic's arch-nemesis, Dr Eggman. Rounding out the ensemble are fan favourites Knuckles and Amy Rose, plus a rogue's gallery of enemies some familiar to Sonic fans and some brand-new.
"Sonic is the star of the SEGA universe and the stage is now set for him to shine like never before," said Hiroyuki Miyasaki, SEGA's chief content officer for Sonic. "By teaming up with world-class partners in television animation like Cartoon Network, Genao Productions and GULLI, we're ensuring that the Sonic legacy will be introduced to a new generation of children across the globe."
SEGA is actively seeking partners in support of the new series launch across a range of industries including broadcast and licensing. In terms of television and digital distribution, Lagardere Entertainment Rights holds worldwide rights excluding the US and Asia (but including Japan); SEGA Corporation will manage Asia (excluding Japan); and Baily, Meir and McGregor will manage the US.
Sonic the Hedgehog first appeared as a videogame character in June 1991 and has since become a global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PCs, mobile phones and tablets.