National Geographic says up with People (and ladyboys)
Michelle Clancy | 03-10-2013
National Geographic Channels International (NGCI) has announced the launch of Nat Geo People, which aims to offer "unfiltered, intimate access to the true, amazing and inspiring stories of real people all over the world".
Scheduled to launch early next year in 50 countries, Nat Geo People will have a diverse mix of programming that complements sister networks National Geographic Channel and Nat Geo Wild. It will focus on notable individuals and subcultures found across the globe through programmes like David Rocco's Dolce Vita, Food Lover's Guide To The Planet and Hook, Line & Sisters.
Two of the more interesting offerings are Ladyboys, which follows the connection between British expats and their ladyboy lovers in Thailand as they navigate new and unique relationships, and Don't Tell My Mother, wherein French journalist and host Diego Buñuel ventures to dangerous and inaccessible countries as well as burgeoning megacities to offer an eye-opening encounter and insider look at life inside these amazingly diverse areas.
Nat Geo People replaces Nat Geo Adventure in markets where the latter currently broadcasts. The network will be available in HD and both linear and non-linear formats across Europe, Middle East and Asia-Pacific.
"National Geographic has covered stories of people from around the world for 125 years, and the international launch of Nat Geo People is a natural, strategic extension for NGCI, offering an exciting new way to deliver this kind of content with heart and impact," said Ward Platt, CEO of NGCI.
Nat Geo People's content and programming strategy will be overseen by NGCI's global content hub team based in London under the leadership of Hamish Mykura, NGCI's executive vice president and head of international content, with input from programming teams in local markets.
"Nat Geo People will bring viewers emotional and entertaining true stories of real people; think of it as real TV as opposed to reality TV," said Mykura. "Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures."