Sharp launches 4K UltraHD video production contest

Michelle Clancy | 03-10-2013

Following the release of its 70" AQUOS 4K UltraHD LED television, Sharp Electronics has partnered with picture quality experts THX and RED on the Art of Amazing 4K Film Competition.

Sharp is inviting independent film-makers to celebrate the detail of 4K resolution by creating a short film (less than four minutes long) that captures a high resolution entertainment experience through "energy, light and scale". Entrants will be judged based on their creativity, technical quality and the use of the three elements. Submissions will be accepted until 8 November.
"We believe that everyone should be able to experience picture quality so pure, so detailed that they are viewing the content as the director intended," said Mark Viken, vice president of marketing at Sharp. "To realise this goal we have launched the world's first THX certified 4K Ultra HD TV, which sets a higher standard for picture performance, and now we are calling on the creators of amazing content to help us embrace this mission and start a resolution revolution."
Four finalists will be selected by Sharp, THX and RED's REDucation team. Each finalist will receive a trip to the Shot on RED Film Festival in Hollywood on 4-5 December, where their film will be screened and the winner will be announced. The winner will also receive a Sharp AQUOS 4K UltraHD LED TV and a trip to the 2014 International CES (7-10 January) in Las Vegas, where their film will gain additional exposure while playing in Sharp's CES booth.
Sharp, THX and RED's REDucation network will announce four finalists on 14 November, with a winner to be chosen by a fan vote on Facebook.