BBC Worldwide brings 3D street art stunt to MIPCOM
Pascale Paoli-Lebailly | 03-10-2013
BBC Worldwide is celebrating the launch of its new fantasy drama series Atlantis by staging a 3D street art stunt, the first ever to take place at MIPCOM.
Using tricks of perspective, a giant canvas will give spectators the impression of being plunged into the depths of Atlantis.
The Atlantis 3D art is the work of street artists 3D Joe and Max.
Measuring 6m x 3m, the canvas took 36 hours to create using a combination of chalk pastels, acrylics and ordinary household paint.
The street art will be unveiled on Monday 7 October at 3pm by cast members Jack Donnelly and Aiysha Hart on the Croisette outside Le Palais des Festivals.
From the makers of show Merlin, Atlantis is a 13-part drama which will bring to life the vast store of Greek myths and legends re-imagined for a new generation. BBC Worldwide has already pre-sold the series to France (Canal +) and Canada (Space).
Atlantis launched on BBC One in the UK on Saturday 29 September and reached a peak audience of 7.7 million viewers (average 5.8 million viewers) and achieved a 26.2% average share.
An Urban Myth Films production for BBC Cymru Wales, it is co-produced with BBC America.