MIPCOM 2013: AMC/Sundance Channel bolsters European content proposition
Editor | 04-10-2013
In a bid to support what is claimed to be rapid growth in the region, Sundance Channel Global, the international division of AMC Networks, has announced new launches.
In addition to Sundance Channel launching as a 24-hour linear network on the cable/IPTV platform Bouygues Telecom in France, one of the fastest growing pay-TV platforms in the country, the company has also appointed Geraud Alazard as vice president of marketing
The new partnership with Bouygues Telecom adds to the network's distribution in France on Numericable, Virgin, SFR on Neufbox and Free. In addition, Sundance Channel is now available as a 24-hour network on the cable TV operator VOO/BeTV in Belgium for French-speaking audiences. This deal enables Sundance Channel to be seen across Wallonia to complement the network's extensive distribution across Brussels and Flanders on Belgacom and Telenet. Both deals include access to authenticated on-demand programming.
Further East, Sundance Channel has also expanded in Poland, where it has been widely seen across numerous pay-TV platforms, via recent deals with Inea, Promax and many other local operators. The network is now also being carried on UPC Hungary in standard definition and high definition on the basic tier.
Commenting on the developments, Bruce Tuchman, president of AMC/Sundance Channel Global, said: "These exciting launches reinforce the strong demand for the globally renowned, high quality programming exclusively available on Sundance Channel ... Geraud is an accomplished brand strategist with a wealth of valuable experience. His experience in identifying global marketing and distribution opportunities will enable him to play a key role in our rapid multi-platform expansion."