X Factor, Got Talent franchises get first ever YouTube channel
Parent Category | 04-10-2013
As the latter drives towards the boot camp period whereby the next pop stars may emerge, the Got Talent and The X Factor franchises have launched global YouTube channels.
Producers FremantleMedia and Syco Entertainment say that the channels, now live at www.youtube.com/xfactorglobal and www.youtube.com/gottalentglobal, will provide for the first time a single destination for millions of fans worldwide, and a rare opportunity for brands to access a targeted and engaged global audience on one channel.
Current viewing figures for these shows reveal that Got Talent has attracted 460 million global viewers since its launch in 2006 and The X Factor 350 million since 2004. The YouTube channels will aggregate content – numbering billions of views per year – from each of the local versions of the shows. In addition, FremantleMedia and Syco Entertainment plan to produce original content for the channels, from formatted spin-off shows to weekly round-ups and curated play lists of the best and worst auditions. To boost the already mammoth monetisation options presented by the YouTube online video channel, FremantleMedia and Syco Entertainment say that they will now offer advertising partners a global digital platform to connect their audience online.
"These formats have national audiences of millions of people who share a passion for talent, and through YouTube we are able to reach them all at once on a global level for the first time," said Keith Hindle, CEO, digital & branded entertainment, FremantleMedia. "The channels present fantastic and unique opportunities for brands to put themselves at the heart of an already engaged and active online global community."
Added Charles Garland, CEO, Syco Entertainment: "Syco has a history of creating the biggest TV formats in the world and breaking viewing records across both broadcast and digital channels. The X Factor and Got Talent YouTube channels are amongst the most viewed in the world and by launching both as global franchises we're making it even easier for audiences and brands to engage with our content on a worldwide scale."