Thuuz brings sports content to Google Glass

Editor | 05-10-2013

In what may be a way in which it can rebut criticism that its latest product is a technology looking for an application, Google has revealed the availability of the Thuuz sports app for its much-mocked Glassware product.

Thuuz, which already has a reputation for building a mobile and connected TV service, says that its sports application may revolutionise how sports fans discover and connect to sports programming. Among the first sports Glassware to be available on Google Glass, the product is designed to alert Glass owners to trending games in their favourite sports as well as provide them with score updates for their favourite teams. Glass Explorers can enable Thuuz Sports via MyGlass.

The launch has been timed to coincide with the peak part of the US sports calendar with coverage for NFL football NCAA, MLB playoffs, NHL, NBA, NCAA Basketball, European soccer and more. The company sees Thuuz Sports Glassware working in two scenarios: for people who are mobile and want to track what’s going on with their favourite sports through their Glass; and two, for people who are at home watching TV or working around the house with their Glass and want to get alerted when to tune into an exciting game.

“Thuuz Sports was designed to help fans navigate the growing proliferation of sports programming and platforms,” explained Thuuz founder and CEO Warren Packard. “Today there’s an abundance of sports programming that fans can watch on TV, online or on their mobile device. Since Thuuz is already on smartphones, tablets and television sets, Glass was a natural extension for us to reach our TV-loving sports fans.”