FOX International hires US advertising chief

Michelle Clancy | 07-10-2013

FOX International Channels (FIC) has appointed FOX Sports ad sales veteran Todd Siegel as executive vice president of international ad sales and partnerships in the US. Siegel will spearhead efforts to build global ad sales partnerships with US-based clients for FIC and National Geographic Channels International.

"Our channels reach 1.6 billion households worldwide," said FIC COO Ward Platt. "Our rapid growth and expansion, especially in our core channel brands of FOX, National Geographic Channels and FOX Sports, means we can really use the talent and experience of an accomplished sales executive like Todd. He will connect US-based advertisers to the global and pan-regional opportunities we have across our entire FIC portfolio."

Based in New York, Siegel will team with FIC's existing ad sales leaders Deborah Armstrong in Europe, Hector Costa in Latin America and Simeon Dawes in Asia-Pacific to complete FIC's global ad sales footprint.

Siegel has spent the last nine years leading the FOX Sports Cable Ad sales team and, most recently, was in charge of Integrated sales and marketing for FOX Sports Media Group, including SPEED, FUEL, FOX Soccer, UFC and College Football on FX.

Siegel's career before FOX covered cable TV, local spot television markets, cinema advertising and broadcast television, including experience at Screenvision, Discovery Communications and MTV Networks.