MIPCOM 2013: Loft gets higher into Russia with services business

Editor | 07-10-2013

Further expanding its Russian business, digital and content fulfilment facility Loft London has agreed an exclusive contract with Moscow based Central Partnership to provide content processing services.

Said to own the largest media library in Russia comprising over 1,400 features and 4,000 hours of TV series and distribute theatrical and TV rights to the region, Central Partnership is the exclusive distributor of Paramount Pictures and Summit Entertainment in Russia.

Under the terms of the new deal, Loft London’s Chiswick facility will become Central Partnerships Western Europe’s media hub which will provide a multi-format encoding platform aligned with a file based QC and approval workflow with a distribution network for Central Partnerships’ new acquisitions.

Working with Loft, Central says that it will be able to monitor, browse, manage and exploit all content once it arrives at the London facility by using the house’s geographical agnostic Cubix platform. The Cubix platform, developed by Loft London Solutions, is an end to end workflow platform which enables content owners to remotely access their content stored at Loft London.

“We are very pleased to extend our relationship with Central Partnership,” said Davide Maglio, Chief Sales and Marketing Office of Loft London, commenting on the deal. “We have found that the team at Central Partnership to be very progressive in their requests and we both believe that we can build on Loft London’s advancing technical platforms and Central Partnership’s growing media requirements.”