Disney On Demand rapidly expands in EMEA
Michelle Clancy | 08-10-2013
Since its launch at MIPCOM in October 2012, Disney Movies on Demand, the family-oriented branded subscription video-on-demand (VOD) service, is now available on 12 live platforms in six EMEA territories.
Disney Movies on Demand most recently launched on OSN in the Middle East and North Africa and Wuaki in the UK, and now reaches more than eight million consumers across EMEA.
The service gives customers access a wide range of Disney's classic animation and live-action hits including the classic animation Jungle Book, Disney Pixar's Monsters, Inc and the Pirates of the Caribbean movies.
Since its launch in 2010, ABC TV on Demand has launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on Demand has had over 60 million views in EMEA, for TV shows such as Grey's Anatomy, LOST, Desperate Housewives, Revenge and Castle.
In the last year, ABC TV on Demand has launched in four new countries and on 11 new platforms, registering a 33% increase in reach and 80% increase in total views. Telenet most recently launched the service in Belgium.
Disney Channels on Demand, which offers younger family members the most popular Disney Channel, Disney XD and Disney Junior, is now available to 47 million Disney Channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. Disney Channel on Demand has enjoyed particular success in France, where it's now available to 4.7 million viewers with a 62% uplift in viewers between July 2012 and July 2013.
"Disney and ABC Studios content is hugely popular with viewers across EMEA and the significant growth of our branded on-demand services reflects that," said Catherine Powell, SVP and GM, of media distribution at Disney EMEA. "We're committed to bringing our great characters and excellent storytelling to all members of the family when they want it, where they want it and how they want it. Our branded services will continue to be a focus for the future."