Euronews launches on Google Glass
October 8, 2013 10.50 Europe/London By By Robert Briel, MIPCOM 2013, Cannes
Google GlassEuronews, along with CNN, The New York Times, Reuters and ABC News, are joining Google Glass.
Euronews CEO Michael Peters announced the news at a press briefing in Cannes. He said that the channel is the first and only European media on Google Glass.
euronewsPeters also announced a modified on-air look for the channel, which includes a move from the traditional 16:9 widescreen to 14:8. Also part of the refresh is the return of the clock, colour codes for the various news themes and Twitter integration.
The Lyons based news channel is also launching a new B2B service called Euronews Network, which offers broadcasters and other media companies a bouquet of products including live feed, white label copies of its magazine programmes, access to news production and on-air talent.
“innovation is at the heart of our strategy, as it is necessary to survive,” said Peters, who claims the channel is very successful with its multimedia strategy. The Euronews websites attract 7.5 unique browsers monthly (September 2013), up from 3.6 million a year ago.
The Euronews YouTube channels are also attracting viewers in great numbers. The 20 channels have half a million subscribers, with 10 million unique viewers monthly. “We are the third largest news source on YouTube.”
The Euronews Knowledge channel attracted 200,000 subs in six months and of the 60 premium YouTube channel partners in Europe, Euronews is in the Top 10 in Europe.
So far, the channel has no plans to start broadcasting in HD because of the increased costs of distribution.