FilmBox freshens up appearance for channels

Editor | 08-10-2013

SPI International has announced that it the premiere of its FilmBox brand will introduce new channel logos and on-air look onto all movie channels available across Central and Eastern Europe.

The global TV content distributor and broadcast company says the brand refresh has been implemented for two key reasons.

The move is designed to better position FilmBox as a growing and continuously expanding brand, showing a shift from a “package” feeling to a more “conceptual” brand name, which is associated with a portfolio of diverse movie and thematic channels. Another objective behind the brand refresh was to present a modern, simple and unified set of logos, which SPI believes will make it easier for viewers and platform partners to identify each channels as one that belongs to a larger portfolio under the FilmBox umbrella.

“We want to lighten up our brand and to bring more energy to our channels’ look”, explained Berk Uziyel, Director of FilmBox and New Media for SPI International.

The FilmBox brand comprises basic, extended basic and premium movie channels: FilmBox, FilmBox HD, FilmBox Extra, FilmBox Extra 1, FilmBox Family, FilmBox Action HD and FilmBox Plus. In the last two years SPI International also launched a bouquet of worldwide entertainment channels: FightBox HD, DocuBox HD, FashionBox HD and most recently added an independent movie channel FilmBox Arthouse, a cutting-edge 360TuneBox music channel and Fast&FunBox featuring extreme sports.

FilmBox movie channels are currently offered by most of the major DTH platforms and cable operators in Poland, the Czech Republic, Slovakia, Hungary and Romania.