Weather Company aims to create storm with first online video platform

Parent Category: News | 09-10-2013

Provider of weather forecasts, content and data, The Weather Channel (TWC), has launched an online video channel which it says offers "break-through" digital content documenting the forces of weather.

Owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital, TWC has been in operation since 1982 with a reach that includes a series of websites online and on mobile browsers, and its mobile and tablet applications support up to 40 languages.

The launch of its first high definition, online video platform, Weather Films, is intended to appeal to time-strapped audiences through short episodes available to watch and share on smartphones, tablets, Web and a suite of dedicated apps. The content offers stories designed to highlight environmental, climate, conservation and human issues.

The first series to premiere is Brink which looks at the effort to save species and habitats before they become extinct, filming the plight of seal cubs in Newfoundland to Baja, Mexico where sea turtles are illegally smuggled.

"Science and great story-telling make up our core at The Weather Company. Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films," explained Patrick Vogt, president of The Weather Company International.

"Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment."
Weather Films will also be distributed with Unruly Media and will soon be rolled out internationally, with a variety of local language sites to go live across the globe.