MIPCOM 2013: euronews arrives on Google Glass

Pascale Paoli-Lebailly | 09-10-2013

Celebrating its 20 years in Cannes, euronews has strengthened its digital strategy, announcing an arrival on Google Glass and the launch of new apps. The European international news channel is also introducing a new economic model, adding B to B activities as a new source of revenue.

At a press conference, CEO Michael Peters also introduced euronews' new on-air design. Conceived by Lambie Nairn, this new look aims at strengthening the brand, better asserting its news positioning and international profile.

Boasting 12% audience growth over one year, at more than 50 million monthly viewers, and a leading position among international news channels across Europe, euronews also indicated that it has filled its digital gap.

While announcing its rollout on social magazine Flipboard as premium partner, and the launch of mobile apps euronews and euronews express on BlackBerry and Nokia, the channel boasts some 7.5 million unique monthly visitors on its website.

It also has 500,000 subscribers and ten million unique monthly visitors to its 20 YouTube channels, including 200,000 to euronews knowledge. The group positions itself as the "third news brand worldwide on YouTube".

Still eager to enrich the user experience, euronews will be the first European media to become available on Google Glass, in partnership with the start-up Watchup. On the Watchup app, euronews will be presented along with CNN, New York Times, Reuters and ABC News.

The testers of Google Glass in the United States will have access to the news produced by euronews (videos and text) in English, starting on 19 October.

Peters also explained that the channel is evolving its business model as it launches new B to B activities to target media professionals.

euronews, which draws 7% of its revenue from public funding out of a total budget of 75 million, is trying to compensate to some degree for a decrease in ad revenues by offering privileged access to euronews network. This multi-service offering aims to highlight the strength of euronews' "know-how" with nearly half a million subscribers, 13 language editions and 400 journalists from 30 countries.

"euronews network gives direct access to the signal and the catalogue of magazines produced by the channel, to the content without logo, to the global network of euronews correspondents for turnkey productions," Peters said.

euronews can also create the presence of its members on YouTube and develop their own apps for smart TVs, tablets and mobile devices. Within this area, the channel has signed an agreement with video news agency Storyful as well as Reuters. Both partners are pooling their resources to produce up to 15 videos a day in French on top news stories.