StarHub and Singapore Sports Council in content agreement
Louise Duffy | 10-10-2013
StarHub and the Singapore Sports Council (SSC) have signed an agreement to offer more local sports content to a wider audience of Singaporeans.
The three-year agreement will see an increase in local sports content on StarHub’s broadcast platforms, with more National Sports Associations being featured in its programmes. StarHub will also dedicate a segment of its upcoming daily sports news show on SuperSports Arena to cover local sports events and profile local athletes.
StarHub and SSC will work together to progressively introduce new digital media initiatives, including the use of second screen technology for local sports events. This would enable sports fans to receive match analytics and view instant replays while watching the game.
StarHub also announced the launch of the revamped SuperSports Arena, which will now be available free of charge to almost all households in Singapore from 10 October 2013, including those without a StarHub TV set-top box. Previously available only on StarHub TV Channel 112 and 201, the channel will be fully decrypted, allowing any sports fan with an activated cable point to tune in to the channel at 76.25MHz.
Tan Tong Hai, CEO of StarHub, said: “StarHub is a local, home-grown company and we are proud of it... By combining SSC’s expertise with our broadcasting reach, this partnership will make all sports available to all Singaporeans and energise the local sporting landscape."
Lim Teck Yin, CEO of the SSC, said: “We are seeing a growing demand for local sports content in Singapore... The agreement sets out our long term strategy to enhance the reach and quality of local sports content through media partners such as StarHub. With richer local content delivered across more platforms, we hope that more Singaporeans will watch, consume more sports and live better.”