BT Sport partners up with Arsenal FC
Louise Duffy | 10-10-2013
BT Sport has become an official partner of Arsenal Football Club, enabling the Barclays Premier League broadcaster to promote its live football offering through Arsenal’s digital channels in the UK and Ireland.
In addition, the agreement will give the broadcaster access to Arsenal’s first team players and manager Arsene Wenger to create exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.
Arsenal and BT have a long-standing relationship, and earlier this year Arsenal midfielder Alex Oxlade-Chamberlain was one of the key athletes featured in the national launch campaign of BT Sport.
Vinai Venkatesham, Arsenal’s director of Global Partnerships and Business Strategy, said: “We are delighted to welcome BT Sport to the club as an official partner. In a short period of time they have delivered numerous innovations in sports broadcasting and we are very much looking forward to developing our relationship further to help provide an extra dimension to their coverage.”
David James, marketing director, BT Consumer, said: “We are very pleased to become an official partner of Arsenal Football Club. We have lots of great ideas about how to make this partnership work for the club, BT Sport and our viewers. There is plenty of excitement around Arsenal this season and we are delighted to be part of that.”