Seven West Media and Prime Media Group extend their partnership

Louise Duffy | 11-10-2013

Seven West Media and Prime Media Group have signed a six-year affiliation agreement, marking an extension of their partnership which spans nearly three decades.

The agreement will see them continue to develop content for both metropolitan and regional markets, with an emphasis on Australian content.

Tim Worner, CEO of Seven West Media said: "We are pleased to continue our partnership with Prime. It is a relationship that delivers great results for both companies and on a personal level it is a very special one in that we very much enjoy working with Paul Ramsay, Ian Audsley and their team.

"We are looking forward to building on our leadership in broadcast television and working even more closely with Prime in delivering our content to all Australians and working with them in enhancing the audience and revenue delivery for both companies. Broadcast television and the creation and development of Australian content will play a key role in the future of the company. Television will continue to be the primary form of mass communication and at the heart of our future development."
Ian Audsley, CEO of Prime Media, said: "With Australia's best television programmes in its schedule, we are confident that Tim Worner and his team will continue to deliver quality programming. Prime's broadcast partnership with Seven drives strong audiences in regional and rural Australia and provides tremendous opportunities for Prime's advertisers."