Discovery debuts Animalist online video network
Parent Category: News | 14-10-2013
Discovery Communications has debuted Animalist, an online video network celebrating the connection between humans and animals.
The latest offering from the home of Revision3, TestTube and SourceFed, Animalist launches with a slate of 15 short-form series that highlight the entirety of the animal kingdom – all available at Animalist.com, and across mobile, YouTube, Xbox and in conjunction with additional distribution partners.
"The launch of Animalist is another step forward in Discovery's journey to both ignite audiences' curiosity and fuel our mission to be the No 1 non-fiction video and media company on all screens," said Sean Atkins, senior vice president of digital networks and commerce at Discovery Communications. "Much more than just viral pet videos, we've created a broader home for the best animal-centric video online. With more than 600 hours of original content across our digital platforms, Discovery is leading the way in reaching new audiences, and building passionate communities online."
Debuting with seven million monthly streams, Animalist's mix of short-form original content is comprised of series exploring both the wild kingdom and, closer to home, the wild world of pets. The programming line-up includes several new shows, such as Discovery Sharks and Animals with Low Self Esteem, which leverage Discovery's library of nature and animal footage from more than 25 years of broadcasting.
"Cats riding donkeys defined the early days of animal videos on the Net, but today's viewers want much more, and we're bringing it to them with Animalist," said Jim Louderback, head of Discovery Digital Networks. "Whether you identify with an animal's instinctive nature – to hunt and fight for territory – or you identify with that innocent and trusting relationship between us and them, our addictive slate of shows will make you laugh, make you cry and make you smarter."