Fox scores global Bundesliga deal

Jörn Krieger | 14-10-2013

US media company 21st Century Fox will show matches from Germany's domestic football league Bundesliga on its TV channels in North and Latin America, Asia, Italy, the Netherlands and Belgium from the 2015/16 season as part of a new global deal.

The agreement, the financial details of which have not been disclosed, covers countries such as the USA, Brazil, Indonesia, Japan and Thailand. The rights for India and the Indian sub-continent are not included, and in China the rights can only be used for English language coverage.

"21st Century Fox is a global-scale partner that provides German football opportunities for worldwide exposure and future growth," said Christian Seifert, CEO of Germany's national football association Deutsche Fußball Liga (DFL). "We welcome these agreements as an expression of faith in the Bundesliga's continued development over the coming years."

James Murdoch, deputy COO of 21st Century Fox, added: "We look forward to partnering with the DFL over the next five years to leverage our unrivalled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe."

The contracts for the markets in North and Latin America and Asia span the seasons between 2015/16 and 2019/20. For Italy, the Netherlands and Belgium, the collaboration covers the 2015/16 and 2016/17 seasons.