France 24 expands in India
October 14, 2013 10.21 Europe/London By Robert Briel
France 24 has concluded a new distribution agreement in India and will be available on free-to-air DTH service DD DIRECT +.
Owned by public broadcaster Prasar Bharati, the platform will begin broadcasting France 24 English version on November 1.
Thanks to this agreement, France 24 will also be available on DISH TV basic offer, the number one private satellite operator in the country.
The new distribution deal represents the most important deployment for the channel on the Asian market, and will make France 24 available 24/7 to 31 million additional households across the country. These will be in addition to the seven million households that already receive the channel via cable.
One in every four Indian televised households can now access France 24 and a special celebration will take place in New Delhi in November to mark this major agreement.