Survey: Smart TV the most important device for operator revenue

October 15, 2013 11.50 Europe/London By Julian Clover

Smart or connected TVs are the most important devices for an operator’s future content revenue, according to new research from Irdeto, conducted at IBC 2013.

The vox-pop style survey confirmed that many in the industry see OTT entrants as the biggest threat to broadcasters and pay TV operators.

A significant 41% of respondents saw Smart TVs as being crucial to an operator’s future strategy – there is already development in this field through CI Plus – with 33% identifying tablets as the most important device for revenue growth.

“The trend research we conducted at IBC only underscores the increasing importance of compelling multi-screen services,” said Godert Burghard, VP Marketing, Irdeto. “Broadcasters and operators must move from the experimentation stage and focus on the multi-screen experience, as that’s what really drives revenue and loyalty. They must also not forget about the threat of piracy, which requires a blended approach encapsulating content windows, geographic availability and consumer education.”

A potential disconnect emerged amongst respondents regarding the multi-screen priorities of operators and what is desired by consumers. Live sports streaming and a consistent cross-device user experience are what respondents felt was most in demand by the consumer, with 24% of respondents choosing each of these options. While only 9% of respondents felt that consumers wanted personalized recommendations most.

26% indicated that personalization was most desired by operators from their multi-screen vendor.

Just 20% cited piracy as the biggest threat to broadcasters and pay-TV operators, whereas 53% were more worried about new OTT entrants.

A total of 93 responses were collected over the course of the event.