Sorenson Media appoints 15-year industry vet as CEO

Michelle Clancy | 16-10-2013

Sorenson Media, a provider of cloud-and server-based video encoding solutions and desktop applications, has appointed Marcus Liassides as president and CEO.

Liassides comes to Sorenson Media with more than 15 years of experience in all facets of the digital media industry, including expertise in over-the-top (OTT) video platform development. Liassides will direct all areas of the company's operations and strategic initiatives.

"I am honoured to join this dynamic company at a time of tremendous progress and opportunity in the industry," said Liassides. "Sorenson Media has maintained a leadership position in the video arena for almost two decades, evolving with new consumer and commercial demands. I am excited to execute this company's vision to innovate and deploy digital media products that fuel the next generation of high quality content delivery across all connected devices and platforms in and out of the home."

Liassides' knowledge covers video encoding, delivery, connected TVs and set-top boxes, IPTV platforms and applications, search and recommendation platforms, targeted video ad serving and social TV.

"Marcus' passion and commitment for delivering TV everywhere experiences makes him an ideal fit for this position," said James Lee Sorenson, founder and chairman of Sorenson Media. "He is an expert at identifying opportunities in the market and developing the technology and corporate strategy to seize those transformative moments. As global demands for online video solutions increase at a rapid pace, Marcus' vision and direction will enable us to extend our leadership position and fuel innovation in the delivery of media to all connected screens."

Most recently, Liassides was executive vice president for online advertising giant Specific Media and president and CEO of Xumo, both entities being part of the Interactive Media Holdings family. In this role, Liassides leveraged his experience and understanding of digital media to bring advertisers a more holistic view of their audience's changing media consumption.

Liassides has also played a key role in developing other digital media businesses. An early innovator in the IPTV industry, Liassides founded Inuk Networks in 2004 with investment capital from Welsh broadcaster S4C and Sir Terry Matthews, one of the UK's leading technology entrepreneurs.