TVU Networks targets sports broadcast market with mobile TV tools
Parent Category: News | 16-10-2013
TVU Networks, which offers IP video and live mobile electronic newsgathering (ENG) solutions, has announced that the company has expanded its operations to deliver TVUPack cellular uplink mobile video solutions to sports leagues, teams, venues and broadcasters, to enable them to capture and broadcast live video content over multiple broadcast and online platforms.
The changing media landscape has introduced an explosion in demand for video content of games and other functions including pre-game, post-game, practices and other team related activities, especially among younger audiences. To help meet the demand for more video content, NFL hall of famer and professional broadcaster Ronnie Lott has joined TVU Networks.
Under Lott's guidance, TVU has tailored the features of the TVUPack to specifically fit the sports market. With a one-button operation, dual encoders that can simultaneously record and transmit HD footage and ability to use 3G/4G/LTE networks with low-cost Ka-Band satellite links simultaneously to transmit video, TVUPack delivers a solution capable of streaming live video to any online or broadcast platform.
"Live video content is in high demand, and as such, sporting organisations and sports media outlets are moving fast to adopt mobile streaming technology to meet that demand," said Paul Shen, CEO at TVU Networks. "TVUPack has been a proven and affordable tool for organisations to deliver live sports video content at every level of competition. TVU delivers a winning combination of the best technology and best talent to deliver game changing solutions to the top sports leagues at every level of competition."
TVUPack has been used to cover the Olympics, FIFA World Cup and championship matches for major sports leagues around the globe. In addition to being used by traditional sports broadcasters, TVU has added a number of professional sports organisations that have been looking for solutions to meet the growing demand for live video as customers in recent weeks, including the National Hockey League (NHL) and Major League Soccer (MLS).
"We see TVUPack as a critical tool for helping the NHL media platforms report content from the field with this high quality cost-effective solution, allowing us to take fans deeper into the sport with greater degrees of access and transparency that today's connected fans demand," said Bob Chesterman, senior vice president of programming and production at the NHL.