Hulu brings on FIX exec as new CEO

Michelle Clancy | 18-10-2013

Hulu has named Mike Hopkins, former head of distribution at FOX, as its new CEO. He takes over from Andy Forssell, who has been acting CEO since founding CEO Jason Kilar left the company in March.

While president of distribution at FOX, Hopkins oversaw the distribution strategy, sales and marketing for Fox's 45 linear and non-linear US channels, as well as on-demand and digital extensions. He also oversaw the development of various authenticated and digital video products, including BTN2GO and Fox Now.

"While I have been on the Hulu board for a few years and have worked with some of you before in that capacity, I am thrilled to be joining the Hulu team as the new CEO," he wrote ahead of an official announcement. "You have built a product and brand that has earned its place among the top tier of consumer technology companies. You have built a product and service that your customers (users, content owners, and advertisers) simply love."

Hulu has had a rough year, after attempting to sell itself again, but then pulling the plug on the process once more. Its owners, FOX and Disney and silent partner NBCUniversal, injected the company with a combined $750 million investment earlier in the year.

Hopkins, naturally, painted a positive outlook for the future. "The fact is, through all the recent uncertainty, not only have you kept this business together, but you've continued to deliver on every key performance metric," he said, writing in an employee blog. "In fact, you are delivering one of the strongest years Hulu has ever seen."

He added: "With the foundation you have built, the significant capital infusion of three quarters of a billion dollars, and our partners aligned and fully supportive of what we need to get it done, the sky is the limit for Hulu. I am looking forward to working with you all."

Read more: Hulu brings on FIX exec as new CEO | Rapid TV News