BBC Worldwide abandons Global iPlayer
October 18, 2013 15.53 Europe/London By Julian Clover
BBC Worldwide is bringing an end to its Global iPlayer trial. Instead it will enhance the international version of the BBC website by placing a greater emphasis on video content.
The BBC recently announced its aim to double the global reach from 250m to 500m per week by 2022.
The new BBC.com will include a long-form video player and will represent a single digital route to market for BBC.com’s partners and advertisers.
Launched in Australia in September 2011, the Global iPlayer was available on iPad, iPod and iPhone in 16 markets in Western Europe, Canada and Australia.
BBC Store, a new commercial service, will give UK consumers the chance to buy, watch and keep a selection of BBC programmes, consistent with a focus on extending consumers’ enjoyment of BBC content in the BBC’s home market.