Tricolor inks Warner deal
October 21, 2013 08.45 Europe/London By Chris Dziadul
Russia’s leading DTH platform Tricolor TV has signed an agreement with Warner Bros.
Quoting Tricolor TV, local reports say that although no financial details of the deal have been disclosed, the platform plans to spend over $100 million (€73.1 million) on the acquisition of top content over the next few years.
In the case of that from Warner Bros, it will be included in a new premium movie package launched at the beginning of this month.
Named SuperKino HD, it already had 13,800 subscribers after two weeks and is projected to have 100,000 within a year.
Tricolor TV is also engaged in talks with MGM, Paramount and local distributors.