Discovery warms up Hispanic audiences for World Cup

Juan Fernandez Gonzalez | 22-10-2013

Discovery en Español is to premiere two original productions for Hispanic audiences ahead of the football World Cup next summer.

Both series – Futbol 360: Jugadas Maestras and Acceso Exclusivo: Pachucha – integrate brands targeting US Hispanic audiences across different categories.
"Hispanics, regardless of their country of origin, are truly passionate about soccer. At Discovery en Español we are able to leverage on that passion through our unique point of view," said Ivan Barguerias, SVP of advertising sales and general manager for Discovery US Hispanic. "Our partners value the opportunity to reach their audiences through the high level of engagement provided by our quality programming."
Both productions will premiere on 24 October and are predicted to be successful with audiences. In Fútbol 360, Latin American football players take part in an experiment together with biomechanics experts in order to reconstruct some of the game's most spectacular plays. Ford, AT&T and Bud Light are among the participating brands across the eight episodes of the series. The Acceso Exclusivo format follows the Mexican football club Pachuca while the players prepare for the next national championship. The show provides exclusive integration opportunities for Coors Light.