Ericsson seals Shandong Cable deal to deliver Chinese on-demand services

Editor | 23-10-2013

Strengthening what it calls its position as the leading provider of on-demand solutions in China, Ericsson has revealed a significant win with Tier-one operator Shandong Cable Network.

In order to compete with new IPTV, over-the-top (OTT), online video and other interactive video businesses, the Shandong Province provider has deployed Ericsson’s Multiscreen Management Platform and Content Management System to “elevate” the viewing experience for its 21 million subscribers across 17 cities.
The multiscreen solution lets Shandong offer a variety of interactive TV experiences including time-shifted TV and video-on-demand (VOD) services across a wide range of mobile and fixed devices. The new solution also integrates with the portal business and operations support system (BOSS) of Shandong Cable Network’s prime system integrator Inspur Group.
“Our customers have an unprecedented amount of choice over their device and content sources and with demand for round-the-clock video at an all-time high, it’s crucial for us to have the most sophisticated solutions in place to deliver high quality, on-demand,” commented Shandong Cable Network CTDu, Ji Pu.
“We worked closely with Ericsson on our key requirements — the main one being a simplified and streamlined operation for improved service velocity, which will offer our subscribers a converged and unified service on their smart devices. The Ericsson Multiscreen TV solution provides a robust, flexible and adaptable architecture that will enable us to deliver market relevant services and applications to our ever growing subscriber base.”