Seven and Beyond target the US market
Louise Duffy | 23-10-2013
Australian broadcaster the Seven Network and Beyond Productions have announced a joint venture aimed at creating programming for the US market.
The venture will be called 7Beyond and has established a Los Angeles office. The content will be co-produced by Seven Network's Seven Productions business and Beyond Productions, and will be distributed by Beyond Distribution.
Beyond Productions has been developing and producing programming for the US for nearly 30 years, with titles including MythBusters, Beyond Tomorrow, Taboo and Deadly Women.
The Seven Network produces much of its original programming in house through Seven Productions including Home and Away, My Kitchen Rules and House Rules, Packed To The Rafters and A Place to Call Home.
Brad Lyons, director of network production for the Seven Network, said: “This business is expanding dramatically. A key focus for us is taking our ideas and our content further into international markets. This strategy involves partnering with strategic alliances such as this venture with Beyond. Beyond has a fantastic team and we are looking forward to creating great new content with them."
John Luscombe, executive VP and general manager of Beyond Productions, added: “Beyond has a great reputation for developing innovative and sustainable formats for the American marketplace. Joining forces with Australia's largest producer and leading free to air network is a great way to expand our long-standing production business in the United States.”