Yahoo!7 and Telstra partner for PLUS7
Louise Duffy | 23-10-2013
Yahoo!7 has announced Telstra as an advertising partner for its catch-up TV service, PLUS7 on iOS, following on from the release in Australia in August.
PLUS7, which is available on iOS, Android and desktop, features programmes such as Dancing with the Stars, Home and Away, The X Factor, and more than 100 hours of third party content such as Dawson’s Creek and An Idiot Abroad. So far this year, it has achieved more than 30 million streams.
As part of the partnership, Telstra and Yahoo!7 are offering users who watch a full episode on PLUS7, including the iOS app, a chance to win a cash prize through a watch-and-win campaign. The cross-platform campaign is running across Channel 7, on-and-off Yahoo!7 network including PLUS7 and has delivered tens of thousands of downloads in the first few days of going live.
Stuart Sayers, CEO of Yahoo!7, said: “Telstra is a premium and uniquely Australian brand and the perfect advertising partner to support the launch of PLUS7 on iOS. We look forward to an ongoing successful collaboration with Telstra and enabling PLUS7 to reach even more Australians.”
Toby Dewar, Telstra GM media, sponsorship & awards, added: “Telstra and Yahoo!7 are closely aligned in their long-standing commitment to connecting Australians to the content they love. Yahoo!7 is a natural partner for Telstra, especially in line with the recent iPhone launch and an increasing demand for consumers to be able to access content on the go across connected devices.”