Envivio intros Widevine DRM for native content protection on Google Devices
Parent Category:| 24-10-2013
Driven by the launch of Chromecast, Google devices are enjoying a renaissance in online video and video processing, and delivery solutions provider Envivio has beefed up its capability to deliver such content securely.
Specifically, the company has announced integration between its Envivio Halo network media processor (NMP) and Google Widevine digital rights management (DRM) using MPEG-DASH and common encryption.
FundamentallyEnviviobelieves that the combination will enable content protection and native playback of high quality video content across the full range of Android and Chrome devices.
Halo is designed to support time-shifted TV applications such as multiscreen network PVR, catch-up and start-over TV with live-to-file capabilities, targeted ad insertion, and personalisation of the user experience based on individual viewer requests. The Widevine DRM is natively supported on Google Chromecast, Chromebook and devices using the Android operating system, allowing secure video content playback without requiring any prior software installation.
With a multiplatform DRM providing the capability to license, securely distribute and protect playback of multimedia content on any consumer device, Google says owners, MSOs and Internet digital media providers can utilise Widevine’s solutions to ensure revenue generating services keep flowing to whatever device consumers desire.
“As more people use more devices to watch more video, it is critical that operators are able to protect that content and also deliver it using a converged, flexible platform,” added Envivio president and CEO Julien Signès. “We are continuously enhancing the capabilities of our Halo platform to offer the latest and most advanced functionality, including support for Widevine and MPEG-DASH common encryption.”