iN DEMAND upgrades VOD infrastructure

Michelle Clancy | 24-10-2013

iN DEMAND is using Clearleap’s multiscreen video and digital asset management systems and workflow toolset to meet customer demand for swift delivery of programming through cable VOD and other digital platforms.

“Consumer demand for more flexible viewing options has put pressure on content and service providers to make their content available on every screen,” said Braxton Jarratt, CEO of Clearleap. “Our advanced platform and delivery options are the answer, taking the complexity out of multiscreen video for our partners.”
He added: “iN DEMAND’s video output touches nearly every cable operator in the country. We are thrilled that our solutions are helping to provide an exceptional user experience.”
Through an all-IP VOD distribution network, Clearleap enables iN DEMAND to boost efficient turnaround and rapid delivery of iN DEMAND’s transactional, subscription and free on-demand content to its major service provider partners, the company said.
“Clearleap has the solution we were looking for to provide us with the tools to handle our ever-increasing digital video distribution load, while integrating seamlessly with hardware and software solutions we already had in place,” said John Vartanian, iN DEMAND CTO. “Their sophisticated IP technology allows us to be more nimble, flexible and future ready as our needs evolve.”
Clearleap’s innovative approach to video logistics management enables iN DEMAND to remain the leader in providing the most exciting transactional entertainment, with a growing portfolio of major studio and independent movies, Events On Demand, plus a robust VOD transport business. Clearleap’s flexible platform maximises operational efficiencies and reduces costs by upgrading to a software solution that easily plugs into existing infrastructure.