Sony partners with VUDU for UltraViolet-powered Extras+

Michelle Clancy | 24-10-2013

Wal-Mart’s streaming video service is launching the VUDU Extras+ suite in conjunction with Sony Pictures. Select Sony Pictures titles on VUDU will now feature capabilities familiar from the DVD and Blu-ray experience.

VUDU Extras+ will offer deleted scenes, featurettes and movie trivia, along with additional interactive features. These are also available via the cloud with the UltraViolet digital locker.
The Enhanced Scene Search feature allows viewers to search movie content such as dialogue, videos, photos and extras and enables viewers to instantly jump to favourite scenes, including events inside the film. The Clip & Share function meanwhile delivers social movie-watching to fans. The feature enables viewers to select a clip from the film and share with their friends on Facebook and Twitter.
VUDU Extras+ is launching with District 9. Later on, This is the End, After Earth, White House Down, Grown Ups 2, Mortal Instruments, Smurfs 2 and One Direction – This is Us will be added later this year.
"Sony Pictures has always been at the forefront of creating innovative technologies to enhance the consumer home entertainment experience both in the physical as well as the digital spaces,” said David Bishop, Sony Pictures Home Entertainment president. “VUDU Extras+ will bring the extras experience which consumers have come to expect from discs to digital retailers more consistently and with increased interactivity. Strategically, VUDU Extras+ will enhance the value proposition of digital ownership which is so key to the future success and strength of the home entertainment industry. Our intention is that it will evolve it into an industry standard for use across multiple studios and services."
VUDU Extras+ is available to preview before purchasing the movie. Consumers can access the VUDU Extras+ when they purchase a movie or redeem their UltraViolet code on VUDU. VUDU users who already have the movie in their library will get access to VUDU Extras+ at no extra charge.