Teads earns $5.2 in Series A for ad tech expansion
Parent Category: 24-10-2013
Video advertising specialist Teads has won a $5.2 million Series A investment round from Partech Venture and Elaia Partners funds. The funding will support Teads’ global expansion in the video advertising market following its roll-out in France and the United Kingdom.
Teads was advised by the corporate finance firm Clipperton Finance. Pascal Gauthier, formerly COO of Criteo, has joined Teads as an independent administrator.
"The market for online video advertising is booming and Teads will be able to effectively support TV advertisers to invest in digital and help publishers better monetise their inventory,” said Gauthier. “Its technology platform and formats are very innovative and will enable the company to quickly expand internationally.”
Founded by CEO Loďc Soubeyrand, CTO Loďc Jaurčs and Olivier Reynaud, the France-based start-up helps publishers generate new revenue streams from video ad formats that can run across many forms of content including articles, home pages, slideshows, music, video and social media pages. Its own video ad format – called inRead – runs within articles and only when in view.
“Our positioning as the ‘Appnexus’ of video allows us to combine the strength of a technology platform’s business model with the creation of value from our innovative video ad formats,” said Soubeyrand. “We can therefore support our publishers in the best way to help them respond to the new challenges and developments in video advertising.”
Launched one year ago, inRead is deployed in more than 30 countries and by over 500 publishers, the company said. Teads’ customers include Le Monde, Le Figaro, Financial Times, Forbes, The Economist, The Guardian, El Mundo, La Repubblica and Reuters.
“The proprietary platform we have developed is able to deliver billions of video impressions every month, and allows the processing and analysis of the collected data in real time,” said Jaures. “Moreover, it has proven scalability, and this technological asset will benefit every user of the platform.”