iPlayer app breaks 20MN download landmark
Editor | 24-10-2013
The huge strategic importance of mobile for the BBC iPlayer has been shown by the corporation as it reveals that the second-screen app for the catch-up and on-demand service has overtaken TV viewing on a PC.
Specifically, the iPlayer app for iOS and Android mobile devices has been downloaded over 20 million times in total, marking a “golden age of public service television and cementing iPlayer’s role as BBC Television's fifth channel,” said Victoria Jaye, head of TV content for BBC iPlayer. "20 million downloads of the BBC iPlayer mobile app marks a enabling audiences to fit their enjoyment of the full range of BBC programmes around their busy lives."
The service has seen TV viewing on mobiles and tablets rocket over the past three years, and in September 2013 a record 70 million TV requests came from mobiles and tablets, compared with just five million in September 2010. TV requests from mobile devices now make up 41% all iPlayer access, compared with just 6% three years ago.
Interestingly, iPlayer viewing peaks slightly later than broadcast TV, with a spike around 10pm, and mobile viewing is popular again first thing in the morning. iPlayer viewing also increases at the weekend, boosted, said the BBC, by increased daytime viewing as well as audiences not wanting to miss popular Saturday night programmes.
“We are thrilled that viewers are increasingly taking their favourite BBC shows with them to watch whenever and wherever they are,” added Dan Taylor, head of BBC iPlayer for BBC Future Media. “And with tablets the top of many people’s Christmas list for 2013, we expect this to continue to grow even further.”