Base79 bolsters position as the leading YouTube multi-channel network
Parent Category: 26-10-2013
Survey data from comScore has revealed that YouTube network Base79 has reached over 92 million unique viewers globally in September 2013.
The international network for video creators, content owners and brands creates global audiences for video, partners with video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other over the top (OTT) online video platforms.
It represents over 1,500 channels and 800 premium content partners on YouTube including BBC Worldwide, Endemol’s Tiger Aspect, IMG Media, The Football Association, Ministry of Sound, Guinness World Records, as well as YouTube content creators such as Remi Gaillard and ElRubius.
Base79 adds that its current reach is now three times the number of views being achieved last year. The company says that its current performance strengthens its position as the leading international multi-channel network (MCN), fending off challenges from rivals such as Machinima, Rightster, the BBC, Channel 5, CNN, NBC and HBO.
“Our content owners and brand partners seek us out because of our proven ability to grow their business and their audiences globally," asserted Base79 Founder and CEO Ashley MacKenzie.“We have worked hard to add a distinctive edge to our network, opening offices in Spain, France, Germany and the USA during 2013 where maintaining a physical presence in key territories is part of our philosophy. Overtaking a major US competitor is an important milestone in our growth, and reinforces our global credentials. It's an exciting time here at Base79, and we continue to add great partners to our network.”