Telstra taps Ericsson tech for world's first LTE broadcast on live network

Editor | 28-10-2013

Australian telco Telstra is declaring an industry milestone in completing the world's first LTE broadcast session on a commercial LTE network.

Telstra used its live LTE network to trial the transmission of concurrent video feeds and large files to enabled devices. The mobile TV feeds included a sports match replay, sporting network news, horse racing coverage and news. Additionally, the devices received a large file using the single LTE broadcast channel. Telstra has the option of delivering unique content concurrently to a large number of subscribers, for example multiple video feeds with different angles for close-up views or replays during live sporting events.
Commenting on the broadcast, Mike Wright, Telstra executive director, networks, said: "The trial is an important step in testing this technology to see how it provides network efficiencies while providing consumers the content they want in a high quality experience. Our goal is to ensure consumers can get the content they are looking for easily and to explore the wider benefits that might be obtained using broadcasting technology."
Enabling transmission was Ericsson's LTE Broadcast Solution which the supplier says gives Telstra the ability to offer the highest quality broadcast video over LTE by optimising the use of existing spectrum and networks dynamically and efficiently. This also is said to enable the business benefit of enabling new revenue models for premium content.
"LTE Broadcast provides the ability to send the same content simultaneously to a very large number of devices in a target area," commented Thomas Norén, vice president and head of project area radio, Ericsson. “Mobile operators can use this ability and monetise their media and network assets for new services. Revenue generation and cost-saving opportunities are significant and provide an attractive value proposition for mobile operators."
Trial devices also featured the LTE Broadcast SDK and Middleware from Qualcomm Labs using the company’s Snapdragon processor and integrated modem platforms.