Global IPTV market expected to grow at nearly 20% through 2016
Michelle Clancy | 31-10-2013
Led by AT&T, China Telecom, Iliad SA, France Telecom and Verizon Communications, the global IPTV market is expected to grow at a CAGR of 19.41% through 2016.
New research from MarketsandMarkets shows that the increasing demand for IPTV-based converged services is a recent trend thanks to consumer thirst for multiscreen video and for enabling new interactions between triple-play services. Examples include on-screen caller identification and the ability to handle calls using converged services.
Increasing adoption of IPTV will be especially notable in the APAC region, the report found, where IPTV operators are focusing on increasing their customer base and revenue through promotional campaigns and providing IPTV services with low installation costs.
All of that said, the firm said that the global IPTV market is curtailed by some serious challenges, including increasing competition from other pay-TV operators. With the increasing demand from subscribers for time-shifted viewing, incumbent TV operators are offering bundled services such as triple-play services to increase their revenue and improve their market position, hindering telcos in the market.