MTG launches new Norwegian entertainment channel
October 31, 2013 09.22 Europe/London By Julian Clover
Great British Bake-Off (Paul Hollywood and Mary Berry)Modern Times Group (MTG) is launching a new free-to-air entertainment channel for Norway. TV6 will debut on November 21 and will join the group’s existing brands TV3 and Viasat4.
TV6 will be a general entertainment and lifestyle channel, and broadcast a combination of talk shows, quality drama, crime series and movies. The line-up includes The Great British Bake-off (pictured), The Jonathan Ross show, Location, Location, Location and MasterChef UK
Locally originated programming will launch during 2014. The channel will be targeted at a female-skewed audience of 35-49 year olds.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “TV6 will be a great addition to our entertainment offering for Norwegian viewers. It will be widely available on multiple platforms and devices and provide a range of exciting and engaging programming content. This is the latest important step in the on-going implementation of our multi-channel media house strategy, and will further enhance our competitive position in Norway.”
Distribution, has been secured across Norway’s TV platforms including MTG’s own Viasat satellite platform; the Riks-TV digital terrestrial network; Canal Digital’s cable and satellite TV networks; and the GET cable TV network. TV6 is expected to have a household penetration of approximately 65% at launch, and this is expected to rise further as additional distribution agreements are put in place. Selected programmes will also be available on a catch-up basis on internet connected devices through TV6Play and TV6Norge.no.