Pivot TV network for millennials embraces multiscreen TV with Comcast
Michelle Clancy | 01-11-2013
Pivot, Participant Media's just-launched television network targeting millennials (ages 18-34), is going multiscreen with the help of the Comcast Wholesale media platform.
The Pivot TV channel is now available via the HITS Q2 standard definition satellite platform on AMC 18. Because HITS uses technology that builds upon widely available MPEG-2 infrastructure, Pivot's carriage on HITS provides the network's affiliates using MPEG-2 with an alternative to purchasing the additional equipment required for acquiring and down-converting MPEG-4 satellite feeds.
In addition, Pivot has tapped the Comcast Wholesale video-on-demand (VOD) content delivery platform to manage distribution of its Pivot on-demand programming. Pivot's original series include Raising McCain, featuring Meghan McCain, Jersey Strong, TakePart Live and Please Like Me. In addition, US television premieres of feature films on Pivot have included Terms & Conditions May Apply and 99%: The Occupy Wall Street Collaborative Film.
Comcast Wholesale's VOD footprint encompasses cable systems across multiple multichannel video programming distributors serving more than 56 million VOD-enabled households in the US and Canada. The platform's Express Lane VOD service provides Pivot and other TV network customers with a highly automated process for quick turn-around of on-air content, including television commercials that are measured using Nielsen's commercial ratings system for measuring multi-platform viewership.
"In addition to providing us with one centralised location for addressing a number of our cross-platform content distribution requirements, the Comcast Wholesale platform has a demonstrated track record in quality, speed, efficiency and service to the MVPD community," said Jon Rees, senior vice president of technology at Pivot.